The GRBR held an initial internal workshop with invited members to discuss the Biosphere Reserve’s communications and messaging strategy for 2020 and beyond.
The workshop commenced with a creative activity encouraging participants to revisit key milestones, core values and future hopes for the Biosphere Reserve. This was followed by brainstorming around forming a clear and concise Vision and Mission for the Biosphere and drafting preliminary statements to be further developed by core members in the coming months.
Participants proposed the following:
Vision: “Connected people and environments for enhanced diversity, cohesion and wellbeing.”
Mission: “Improving collaborations to support integrated environmental management, regenerative systems and equitable development.”
Participants acknowledged a need to develop Rapid Assessment Criteria to determine what news, events and activities the GRBR is willing and able to give its endorsement and ‘voice’ to in the GRBR region. This fed into a broader discussion around the ‘who’, ‘what’ and ‘how’ of a Biosphere Communications Strategy, which will be further elaborated with partners during 2020.
Feedback on the proposed Vision & Mission Statements are welcome and can be directed to Luzanne: firstname.lastname@example.org