3 October 2019, Knysna: The Garden Route Biosphere Reserve (GRBR) held an initial internal workshop with invited members to discuss the Biosphere Reserve’s communications and messaging strategy for 2020 and beyond.
The workshop commenced with a creative activity encouraging participants to revisit key milestones, core values and future hopes for the Biosphere Reserve. This was followed by brainstorming around forming a clear and concise Vision and Mission for the Biosphere and drafting preliminary statements to be further developed by core members in the coming months.
Participants acknowledged a need to develop Rapid Assessment Criteria to determine what news, events and activities the GRBR is willing and able to give its endorsement and ‘voice’ to in the GRBR region. This fed into a broader discussion around the ‘who’, ‘what’ and ‘how’ of a Biosphere Communications Strategy, which will be further elaborated with partners in early 2020.